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How do I find the right Google ads specialist for my photo booth company?
Posted by on December 27, 2025 at 12:46 amHello,
I own a photo booth company and currently rebranding to a new name and website. I'm looking to run Google ads as soon as early January and wanted to know what should I look for in a google specialist?
In my head, I imagine that all you need is for them to set it up and you're good to go. Or… they manage the entire campaign to see how the ads are performing and manage it on a biweekly basis?
Additionally, what are some of the key elements that would make them effective if they were to give me feedback on my website to make adjustments to compliment the ads.
I usually go on upwork for this since I likely need a freelancer to do it.
Any help or advice would be very useful!
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1 Reply
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It’s not a good goal to have someone set it up and then you’re good to go. At a minimum, plan for a 3 month engagement. Google Ads only perform their best when consistently optimized after the initial launch. For example, after launch someone needs to monitor search terms reports and add new negative keywords, this is an ongoing process. Someone needs to determine the best performing ads, create new ads with similar qualities, and retire losing ads. Ideally the person or company you hire will include conversion optimization of your landing pages, which is a big factor in success. That might be the part you do. Ads must align with website content and not be limited by it, If the landing pages need help, they need to be fixed. Those can often be minor changes, not a complete redesign.
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You are kind of in a rough spot to find anyone decent. Minimum retainers are going to be $500 a month with a three month minimum. That’s likely not in your budget.
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You have to interview mannnny. There are some really great managers out there but for every great one, there are 1,000 bad ones. I have been managing since 2011…. Now and days…. You have someone who does 3 days of training and they call themselves an “expert”. True story
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It all starts with an audit. You need the agency/freelancer to find out what the ads manager is going right and wrong—> then moves into a timeline complete with an experiment cadence. The audit allows you to test how good they are and if they have the knowledge to scale your business. Only after that do you sign them on.
Look at what they put out in terms of case studies, white papers, how to videos (demonstrating their expertise—like my agency does).
Be leary of low retainers. Its usually from overseas agencies- non US freelancers. I am US based in Los Angeles
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Can I ask why you prefer a freelancer or agency over setting them up yourself? I feel any good agency is probably out of your budget but there are a ton of great YouTube tutorials or even some low price courses/groups where you could learn the basics.
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We have a photo booth rental client we’ve worked with for years, and we’d be happy to help (assuming your not targeting the same locations :). Please send us a DM.
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