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How do I find someone to setup a black friday giveaway?
Posted by on November 13, 2020 at 3:36 amCOVID made my “job” pretty unimportant, luckily I own the company and we’re having more profitable quarters than before the pandemic. This is a B2B, in person, no online anything industry.
So (like everyone else in the world) I started a new online business that is a hobby turned into “see if it can make money”. I’ve always wanted to do this, but at the same time I’m not naïve about how the internet works.
I need help setting up a Black Friday Giveway and I need some sort of guidance on how I can take the most advantage of the social media aspect. Someone that has done this before that will point out the many aspects that I’m missing.
Where/how would I find someone like this? How would you vet this person? Thanks!
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1 Reply
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Because of Covid, a lot of people are a little bit numb regarding price reduction (discounts). In the past, reduction of the original price was really the main focus for companies. But because a lot pf companies advertised the whole year their super-sales, customers did not really cared anymore. This is not my own opinion. In a webinar, one of the employees of facebook talked about this specific example. So this year, companies need to tell a story. They need to connect more and use feelings & emotions. You can make a sale (discount), but everybody does this and it‘s nothing very special. As an example, the facebook employee said, that one could donate for a business related cause. So if you are a company that mainly sells local, you cpuld find a local cause (ie. 10% off the price + 20% of the price is going to „technology for our local school“). Use good visualisation. Clear & empathic words.
Also, get your ads ready on facebook before the event starts. They need to be checked and approved by facebook. Make this a week before. The daily ad spent is about $48. if you want to spend more money this day, you need to adjust this standard setting in advance. Also, look for a broad audience. And use imagery of sharable content (photos or videos that people want to share; bc it might show how much these people care about your cause).
If dpi work with vouchers on your online shop, you also want to check if everything works in advance. You also have to check if the server of your hosting is strong enough for all these people at the same time. Write an email to your host & upgrade, eventually.Regarding of your business, you can also expand the black friday/ cyber monday and make it a whole week. Every day a new offer.
If you want to know if somebody knows about this topic, you can rely on my words. This is the latest news.
If you want more infos about preparing the online shop, you can check out the official shopify blog. It is not much (very) inside details but they have lots pf PDFs lately ghat cover the basics of preparing for this event.
Hope, you get the most out of it ☺️
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