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How can I start doing work in PPC paid campaign with experience in SEO?
Posted by on July 3, 2020 at 6:03 amI has been working as digital marketer since last 3 years. Whenever I check my own background to verify how much I learned from my work, how many things are there to know that will help for me to increase digital marketing skills and knowledge, I found I have gathered good experience in SEO, SMO, Google my business, content marketing, email marketing, Google analytics etc also I have found I didn’t work much with paid ads, ppc campaigns. But I want to mention that I am certified in Google search ads, display ads, shoping ads, Amazon ppc ads. My question is how can I get more practical experience in PPC and start doing work with paid ads campaign?
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1 Reply
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Ask to audit people’s accounts for free, then you can go through a best practice checklist (there are loads online for free) and see if the account follows best practice, if it doesn’t have an extension then ask the client why they are not using that feature/extension.
Alternatively there are so many intern positions at PPC agencies, or doing PPC for an agency.
IMO the only way to learn Google Ads and PPC is to do it, be inside accounts looking at different setups.
I have been working on Google Ads for small and medium businesses for 5+ years, happy to swap knowledge sometime and would love to further my knowledge on certain areas of SEO.
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