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How can I set up server-side tracking for affiliate marketing if I don’t own the offer’s domain?
Posted by on October 11, 2025 at 11:44 amHey everyone,
I’m getting into affiliate marketing and planning to promote ClickBank offers using PPC traffic (Meta Ads, Google Ads, Taboola, etc).I want to track conversions properly and ideally implement server-side tracking via Google Tag Manager (GTM Server Container) instead of relying only on client-side pixels.
Here’s my dilemma: since the offer is hosted on ClickBank’s (or another vendor’s) domain — not mine — I don’t have backend access to place scripts or configure the GTM container.
So my question is: How can I set up reliable server-side tracking in this situation?
Would love to hear how others handle this — especially if you’re running paid traffic to third-party offers and still want accurate conversion and event data.
Thanks in advance
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1 Reply
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There is no way for you to implement that on their side.
Also, server side is not going to improve your tracking for referrals, if you are in the EU. Best way to go is fingerprinting. You can’t place a cookie and therefor can’t prove that it was you directing the traffic.
To answer your other questions:
There’s hosting solutions that help you host funnels on either subdomains (if clickbank lets you), or you just create a landingpage on a seperate domain.
You can also try to implement a redirect to a /?=(referrer) on their url.
Tbh, they should instruct you om how to do this, there’s solutions for this (like Tapfiliate).
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Use a bridge page on your own domain with your GTM server container fire click IDs there then pass them as URL parameters to the affiliate offer and match conversions from ClickBank postbacks to your server events.
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I thought clickbank had a google ads integration
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