• Social Media

  How are you tracking leads from Instagram collab posts/reels with influencers?

  Posted by Broad-Elk6070 on March 11, 2026 at 5:06 am

  

  Quick question for people doing Instagram collab posts with influencers.

  Let’s say I pay an influencer to create a collab post with my brand account.

  The post lives on their profile, but my account is added as a collaborator.

  Now when people comment something like “link” or “info”, automation sends them a DM from the post owner’s account.

  But here is the part I’m struggling with:

  How do you properly track the campaign performance?

  I want to see things like:

  • Total comments/leads generated
  • How many people received the DM
  • Link clicks / CTR
  • Conversion rate from that specific collab post

  Basically treat the influencer collab post like a lead funnel.

  Right now most tools seem built for posts published on your own account, not when the post owner is the influencer.

  So I’m curious how people here are solving this.

  Are you:

  1. Manually tracking with UTMs
  2. Using comment → DM automation tools
  3. Or just relying on influencer screenshots/insights?

  Trying to figure out the cleanest way to track leads from influencer collab campaigns on Instagram.

  Broad-Elk6070 replied 17 hours, 55 minutes ago 1 Member · 0 Replies
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