How are you guys handling SEO + content work + reporting for multiple clients?

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[WearingHats741]

managing? hahaha what’s that?

I’m in-house, a one-person team handling all the marketing – SEO, website updates, blogs, social (primarily LinkedIn), paid ads, and content. I wish I had more hours in the day to actually dive further into our SEO, but I’ve been starting a new system of having an SEO task list at the start of every week – technical items, strategy to-dos, etc.

We have a weekly marketing meeting (myself, my boss, and our head of presales (who served as de facto marketing manager before I got here) where I go over current projects, updates, items I need approval/feedback on, and what’s next.

I compile detailed quarterly reports showcasing all of the marketing efforts, including a section for SEO. I walk through those with bossman.

In general, I’m a fan of shareable dashboards (which also help me find data I’m looking for quicker), and then a more detailed doc or report on a monthly or quarterly basis. I use Looker Studio and have one dashboard for each of our websites – separate pages for an overview (big picture web stats), content (top pages, blogs), behavior (events, downloads, etc), Traffic (referrals, campaigns, etc), and SEO (rank tracking, AI visibility, etc)

[Anayatullah_Arif]

This is for your reporting part

Actually its depend what kind of data you used in your reports,
Just show ranking graphs?
Or mention keyword positions as well?
And attach all offsite work you have done for the whole month? Or anything else

For smooth your workflow, your can depend on clickup if you a have team or if you do all by yourself then make a sheet of KPIs and checklists according to your priorities

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