-
High CPM Costs
Posted by on July 1, 2021 at 4:45 pmSo I just launched my new eCommerce business. I’m new to Facebook ads but my CPM is ridiculously high at almost $40. Is this due to the new IOS update or am I doing something wrong? I’m testing different audiences, even completely broad audiences. I have worked on ad quality, product offer, the ad copy, etc and still can’t get a good CPM. What do you think the problem is?
-
3 Replies
-
which geos are you running? EU is hit pretty badly with high CPMs, there are a few threads about the same issue in this board.
-
Are you targeting high income? Higher income will increase CPM (i.e. more buying power from users equals more expensive to target them).
-
Same issue for me a few months ago. It seems like new sites and ad accounts get hit by CPMs that make it almost impossible to be profitable.
Log in to reply.