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Hey everyone, I have a question about compensation for running an AdWords campaign for a company you work for officially under a separate role.
Posted by on April 22, 2020 at 9:54 pmHey Folks, I run the AdWords campaign for the small construction company I work for. It is not my official job, but I have become the bootleg IT/ internet guy at my company, thus I take on tasks such as AdWords and such. My boss is secretive about what leads convert from the campaign I created and manage (he receives the leads and acts as the salesman), but I know we’ve gotten somewhere around $70,000+ in contracts from the campaigns. To add, I think he keeps the conversion rates secretive as to make sure I do not ask for compensation. So my question is, how much would he be paying to have a third party run such a campaign? Honestly, I feel I should be compensated a % of sales, but I did not think to establish that idea upfront as I honestly did not think it would generate any traction.
Any help and guidance are much appreciated. Thanks!
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3 Replies
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Honestly, I’d group this in with everything else (if there is any) and bring it up in your next salary review. If you work in-house and it’s part of your role, I wouldn’t expect to be paid commission. That said, each company is different but it sounds like your boss isn’t about to start paying you per lead. Maybe request a salary increase at your next review as your job description/duties have expanded.
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How much is the ad spend? Some might charge a flat monthly rate or a percent of ad spend as their fee.
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I would push for a higher salary because you’re taking on more responsibility. I wouldn’t ask for a % of sales. In my opinion, that wouldn’t go over well. I guess all you can do is present to him the value you are bringing and see what he says.
I charge 25% of Ad Spend to manage accounts for clients.
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