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Help with interview
Posted by on September 28, 2025 at 9:32 pmI’ve been interviewing at an agency and now for my final stage I have to create an organic social+ influencer plan for a hypothetical brand. I’ve never worked in an agency setting before and in my previous roles I’d have everything in a one-page document, not as in-depth as the assignment states.
I’m very confused as to how to go about this. It says 4 pages total for the plan and performance approach. I am having trouble finding examples- like I need to see an example of the document or understand what the flow should look like.
Can someone please help me navigate?
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1 Reply
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I’d like to know too! Curious.
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I think you don’t need to stress too much about making it perfect. In my opinion, the agency just wants to see how you think and how you can organize ideas, not a perfect format. If it’s 4 pages, maybe you can keep it simple: start with a short intro about the brand and goals, then share your organic social plan (content types, posting ideas, community engagement), then your influencer plan (what kind of influencers, why, and how to measure), and last part can be the performance approach (metrics you’ll track, how you’ll know it works). Even if you’ve only done one-page plans before, just expand your points with short explanations and examples. It’s really about showing your thought process.
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I’d suggest structuring it like this: start with a summary of the brand and goals, then map out key content pillars and target audience. Next, outline your influencer strategy (who, why, and potential post ideas), and finish with a basic measurement framework (like KPIs and tools for tracking success). It doesn’t have to be fancy – clarity, a logical flow, and showing you understand the client needs are what really matter!
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I don’t think anyone’s expecting a perfectly polished document from you at this stage. What really matters is how well you understand the task and how you plan to approach it. If you’ve already gone through the initial interview, you probably have a good sense of the patterns your agency is looking for. Now it’s about doing the work and clearly explaining your thinking.
Don’t rely on the tools / examples to do it all for you – step into the mindset of being part of the team you want to join.
This is the best way
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