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Help Needed: Campaign Performance Drop After Domain Change
Posted by on July 17, 2024 at 10:40 pmHello everyone,
I had a well-running campaign setup with search campaigns targeting a CPA of €25. This setup worked perfectly for months. However, two weeks ago, I switched the domain of my shop. Here's what I did:
- Changed the target URL in the existing campaigns without altering any other settings.
- Duplicated the campaign and relaunched it using a Max Conversion strategy.
Now, two weeks have passed and neither of the campaigns are performing well. The original campaign is getting almost no clicks, and the new campaign has a CPA of €50.
Does anyone have any advice on how to get these campaigns back to their previous performance levels?
Thanks in advance!
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1 Reply
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> Duplicated the campaign and relaunched it using a Max Conversion strategy.
That’s your biggest problem, I’d say. You should have simply changed the URL of your ads instead of restarting a new campaign.
In any case, you should go through the following checks:
You changed the domain, but what happened to tracking?
Is it the same GTM container, the same Analytics property tag and the same conversion tracking?
If you’re getting 0 click, are your ads even eligible? Is Google telling you anything?
Is your new domain using https?
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