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HELP FOR A NEWBIE
Posted by on January 30, 2021 at 4:13 pmHi, I have made a website recently ZARKIN INC.NET and I have been struggling to get the site to come up on google when searching “Zarkin Inc” on google. I have paid for backlinks and have tried to use the correct keywords throughout the site but still no improvement. if someone can point me in the right direction or knows of someone’s services that would be useful on Fiverr freelancer etc please let me know. I have been trying to get the site to number one for months so any advice is hugely appreciated.
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3 Replies
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WIX website, paid for backlinks probably using fiver ? Your backlinks are currently showing as 7, whether they are linked to your trade I do not know as cannot be bothered to look.
You are a prime example of what is killing the industry as you try and do it yourself and then complain when you are not 1st page! -
How old is the site?
Your homepage title is:
Millwork | Zarkin Inc | United States
I’d put Zarkin Inc to the beginning
Also Zarkin Inc is missing in your H1
Fix those two simple things, it should rank better
Also, you definitely want to open up a Google my business page
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As stated you need to open a google business page. Link your website. This along with some other directory listings (not sure about the US, in the UK we have yell, 192 etc) should get you found for your brand name. Link your website to all these. Assuming there are not lots of companies with very similar names, you should rank for very specific searches of your brand name.
Open social media accounts for your business. Link your website on these. Connect these accounts to your website. Get family and friends to like/share etc some posts. Try build a social media presence.
Your website is very thin on content. Some pages still include the default text. This is not good. Write some unique content.
Target your keywords carefully. Use a tool like a Moz to check the difficulty of your keywords. You can create a free account that will allow you a few searches per month. Look for longtail keywords that you can target that are relatively uncompetitive. Write some good content aimed at these. Go for the long hanging fruit. I have no idea about your specific industry, but how to guides etc are generally quite searched for.
I wouldn’t worry too much about backlinks for now. Focus on getting your site correct first. Use a tool like ahrefs site audit to look for on page errors. This is a free tool.
Once you have on page stuff sorted (which it is not), then you can worry about off page optimisation.
Proceed with caution with sites like fiverr. Most links you can buy on there will not really help you, some will hurt you. There will be some legit freelancers on there that can get you some contextual links that will help you. But these needs to be on websites related your industry to have the best effect.
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