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Help and advice needed
Hi all, suggestions and advice needed.
I’ve been handling a ketone drink product brand, and for that, I’ve been managing the sourcing process — initially through manual vetting of social media profiles. We have a list of criteria for influencers(based in the USA the brand doesn’t ship products outside the US yet)., such as:
- not pregnant,
- have posted within the last 3 weeks,
- fall under categories like fitness, running, or healthy eating, UGC creator who reviews supplements or into wellness products and
- new parents
Initially, things were going smoothly, but the influencer pool for these categories has started to shrink. Now, the founders have asked me to use a platform called ARCHIVE, which has made sourcing easier. However, the outreach process has become tedious since I still have to message each profile manually.
The challenge is that the outreach prompts can’t be fully standardized — I often have to personalize them with the influencer’s name and tailor phrases like “we can fuel your run/workout” (or remove it if their profile doesn’t fit a specific theme).
So my ask is: are there any tools or automation workflows that can help streamline the outreach activity? I can share more details if needed.
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