Have you ever successfully changed someone’s mindset on the value of Social Media for businesses? Keen to hear your experiences

[juliocopyidentity]

Yep. It was about understanding their arguments and then pushing into deeper levels of that emotion.

[cashmeinnolahowbowda]

Yes. I agree – listen and hear their POV and then develop strategy. But in more cases than not it usually goes something like this:

-I don’t want it due to XYZ.

-Wait a couple of days….

-Respond to concerns. I always mention just HAVING a presence on social media makes your company seem more reputable, and show “empty” business pages on FB or pages made by company employees that look unprofessional, etc. Make it a “this is how you show you are legit when potential customers are looking into you further” case.

-They agree, but to minimum work.

-Start doing minimum.

-Wait a month, do more and after I have the data show when we do minimum social media work vs. enhanced, and what that means to the business.

-When the time is right, do an ad…maybe even pay for it myself. Last company I proved the ad by promoting a hire, something meaningful to them. They got overwhelmed with candidates where they previously struggled. Showed importance of advertising when the timing is right.

-From there trust is gained, they like social and they know I know what I’m doing.

Hope this helps. Can’t be the right answer for everyone but it usually works for me.