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Have you ever experienced having a relevant keyword with a high bid amount but cannot spend on this keyword on Apple Search Ads?
The possible reason for this problem is the fact that you haven’t used this keyword in your metadata, title, subtitle, and/or App Store connect keyword list. You can start spending on this important keyword and getting impressions by both giving the right amount of bid and strengthening your ASO strategy. It is that simple ???♀️
You can read more from [here](https://searchads.com/blog/how-to-improve-aso-with-apple-search-ads/) ?
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