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Has social media reached its peak in terms making a new unique platform?
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You need to consider the emergence of new technologies. As VR and augmented reality, for example, get better and hit more affordable consumer levels of accessibility we’ll for sure see platforms dedicated to them, along with the current platforms doing everything they can to co-opt the new functionalities.
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You answered your question in your first sentence 🙂
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It seems to me that small membership / subscription sites are the next front in social media. I like Reddit because it niches down far enough that there’s subs interesting to me. But one level below the size of the subreddits I like here, and it’s a ghetto: an inconsistent mishmash of Slack channels, sites that occasionally publish good and relevant-to-me content, comment threads, and the like. Part of the problem is software: there are literally no good open source platforms to build smaller membership sites on.
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Maybe audio based social networks? People love podcasts, so maybe audio only social network could be a thing. You add your friends, a general topic is picked and anyone with a take can send some 30 second audio.
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I doubt it, Social Media in my opinion will run the same course that TV did.
You’re already seeing more and more advertising like how the 30 second commercial was introduced (not that it’s anything new but it’s becoming super effective).
Social Media will start to require legit “shows” and will have their commercials as well. The only difference was that a lot of people were running their social as a constant organic commercial, which eventually won’t fly.
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I’ve been thinking about this recently. I only have two real ideas of where social media could go this decade.
1) 1 platform that consolidates everything perfectly. Honestly, social media is oversaturated, I actually hate having to manage like 5 different channels that do different things. So I feel like either something entirely new is created that can do the things that all the current social media platforms in one place, plus add things like calendars, payment systems, and maybe even a Reddit type message board, and you got yourself every possible audience. Either that or Instagram continues expanding and overtaking services (like they did with Snapchat and like they’re trying to do with Tik Tok currently)
2) A social media platform that lets you meet people. I feel like no one’s really done this **well** outside of dating apps (which I mean work for a very specific reason). We make friends online as a byproduct of doing other things on that platform; we don’t go to these social platforms to make friends because they’re not very good for it. So some new social networks specifically connecting with new people in purposeful ways.
Facebook was created like in what 2004? To say social media is done evolving after almost 16 years doesn’t sound right. I think its evolution is only limited by our own imagination
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There’s something gross about Facebook/Instagram- too much ad market power concentrated in one place, and not offering enough in return. When Zuckerberg started talking about issuing cryptocurrency, he hit resistance. Even our compromised government pushed back on it, because the underlying goodwill is just not there. Social media has not peaked, it will grow and divide many more times. Facebook *may* produce another blockbuster platform every 10 years, or more likely, as politics tilt left, there will be regulatory pressures that only a startup has the nerve to innovate around.
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I think social media as a public space to share personal information is dead for years. So if we keep stretching the definition of ‘social media’ I am sure we will be able to find a new brand that catches on in 2021 or 2022.
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All appeal to slightly different audiences or states of minds, and are used for different purposes. There’s always room for something new so long as it has a strong USP. There are gaps and drawbacks of each platform – both in terms of offering and restriction.
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