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Has anyone else noticed social media posts (Reddit, Facebook) taking over organic rankings?
Posted by on February 19, 2026 at 1:55 pmI'm noticing a significant increase in Google search results showing social media platforms like Reddit, Facebook, etc., even old posts from 3-5 years ago. It seems like they've pushed down positions I organically held with my own pages.
Has anyone else noticed this? What do you think is causing it?
Obviously the rise of AI and tools like ChatGPT, Gemini, Claude, and Perplexity has something to do with it, but what's really going on here?
Do you think it'll stabilize? Or is this the era where we just start spamming our brand and content across Reddit?
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1 Reply
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yea its been getting worse since that google-reddit partnership deal. reddit threads now outrank pages you spent months optimizing… on like half the queries I track its insane
google knows people add “reddit” to every search so they basically just baked it into the algorithm -> more reddit results = users stay on google longer instead of going to chatgpt/perplexity for opinions
spamming reddit sounds tempting but thats exactly what theyll crack down on next. just be genuinely active and itll work out better long term
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I noticed this last year. I wish they would just have their own google search tab instead of being on the front page. Its annoying.
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Deal
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Well yeah. Google has been favoring UGC content for a while now (since the HCU and the deal with Reddit).
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You just now noticed? Google invested millions in Reddit a few years ago and that’s when it changed. Right b4 Reddit started biz ads
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