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Has anyone else noticed Google’s latest change to ads? Thoughts on this sneaky move?
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I hate it because a lot of my clients have trash query matching so now people are just going to be more inclined to just click the first thing without thinking and we’re going to waste money. But I digress
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Milking the last of the “Blue Link Media” which is now orange? Welcome to the world of zero click conversion folks.
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I mean almost all their revenue is from ads they would be stupid not to make it worthwhile for advertisers in times of Gemini and co.
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Yeah
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Their revenue is probably impacted by ChatGPT.
Now if only they can get rid of the AI summary in SERPs.
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