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Has AI in editing made creators stronger or made mediocrity scalable?
Posted by on October 19, 2025 at 4:38 pmAI tools now require virtually little talent to trim, caption, color, remove silence, build hooks, and even generate b-roll. AI is a tool for proficient editors that significantly accelerates workflow. However, AI appears to let substandard content flood platforms at scale for those with weak foundations. In the long run, will AI raise the bar for quality by elevating everyone, or will it overwhelm the ecosystem with mediocre but soulless content, making it more difficult for well-executed edits to stand out?
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1 Reply
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honestly? both. ai made the floor higher but the ceiling lower. everyone can make “decent” content now — clean cuts, captions, pacing, but few can still make something that actually *feels* alive.
ai doesn’t fix taste, storytelling, or timing, it just speeds up what you already are. good editors got faster, bad ones got louder. that’s why retention data’s the new filter. if you’re using ai, you need to know what actually holds attention or you’ll just mass-produce mid. try some video analysis tools (e.g. creafico, etc.) to get recommendations on what to improve — that’s how you separate yourself from the ai noise.
Hope this helps !! 🙂
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Generative AI uses models trained on the stolen works of legitimate creatives in order to support the garbage AI slop of lazy and talented hacks and scammers
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It just intensifies the mediocrity of creators by giving them a veneer of looking decent that falls apart when you spend more than a moment looking at it.
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AI has definitely raised the standard, not lowered it. The same way cameras got cheaper and editing software became more accessible. The bar for what’s considered “good” content just keeps moving up.
The truth is, two people can use the exact same AI tool and get completely different results. Someone with a strong creative foundation will use AI to amplify their ideas and workflow. Someone without it will just end up producing more of the same generic noise, just faster.
AI is incredible at the technical parts like trimming, captioning, color correction, even rough structuring, but it still can’t replicate good taste, storytelling, pacing, or emotional depth. That’s why even with all this automation, great creators are still the ones standing out.
Personally, I use AI in editing the same way I use it in ideation: as a tool for structure and speed, not for creativity. It helps me move faster so I can spend more time on stuff that really matters like concept, direction, and storytelling.
Right now we’re seeing a massive shift in accessibility. Mediocrity might be scalable, but originality still wins and good creators have more tools to become even better.
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I think both things are happening at once, and it’s splitting the creative world. AI has commoditized technical execution. Mediocre creators can now scale, which dilutes content quality. But for strong creators, AI is a turbo boost. They spend less time on tedious tasks and 100% on human judgment
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