Got any Google ads strategy to promote “done for you” service for people searching for tools?

[beginningtobebetter]

Get your keywords list, set tracking. Launch your campaigns and keep on adding negative keywords for poor quality search terms. If would help if you can provide some more details about your objective.

[Emergency-Focus-7134]

Treat tool-intent users as upgrade seekers and sell a pro finish for their DIY draft.

Build two search campaigns: 1) Tool keywords (logo maker/generator, Canva logo) with copy like Tried a generator? Keep your idea, we make it brand-ready. 2) Service keywords (logo design service, hire logo designer). Add negatives like free, png, vector if they drain budget. Use a comparison landing page with before/after, 24h turnaround, price anchor, and a free logo critique intake. Track micro events (started intake, uploaded draft) so you can switch to tCPA. Layer custom segments from domains like canva.com, looka.com, tailorbrands.com and run YouTube custom intent with an audit offer. I’ve used Unbounce for fast A/B tests and Typeform for the critique form, with Pulse for Reddit to mine pain points for ad copy. Sell the upgrade, not a replacement.

[loriscb]

“Done for you” services are tricky on Google because the search intent is different from traditional products.

People searching “AI headshot generator” want to DO it themselves. They’re not looking for a service – they want the tool.

**Better approach:**

Target **outcome-based searches**, not tool searches:
– “professional headshot for LinkedIn” (they want result, not process)
– “corporate headshots near me” (local intent, easier to redirect to remote service)
– “AI headshot services” (service intent explicit)

**Avoid**: “headshot generator”, “AI photo tool”, “free headshot maker” – these are DIY seekers who’ll bounce.

Also consider **Display/YouTube remarketing** to people who visited DIY tools but didn’t convert. They tried the free route, got frustrated, now they’re warmer to paying someone to do it.

What’s your current CTR on those tool-based keywords? If it’s <2%, you’re fighting wrong intent.

[loriscb]

You’re fighting search intent. People searching “online logo creator” want FREE/CHEAP tool, not $500 service.

Better strategy:

**Offer the tool free** (limited version).
Upsell professional service INSIDE the tool after they fail.

Example flow:
1. User searches “online logo creator” → lands on your free tool
2. They create basic logo (tool is intentionally limited)
3. Export button → “Premium export + professional refinement $99”

This works because:
– You match search intent (tool)
– You prove they need help (limited tool shows their design sucks)
– Upsell happens AFTER they invest time (sunk cost)

Targeting “logo creator” with service ads = burning money fighting intent.
Owning the tool + upselling inside = conversion rate 10x higher.

Built this exact funnel for different vertical. DIY tools are acquisition channels, not competitors.