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Google’s changes in the past year for keyword match type are horrible and they should be ashamed
Posted by on February 13, 2021 at 4:09 pmI use SKAGs, exact match, and broad match modifier so that I don’t have to waste time adding negative keywords. Now, exact match isn’t exact, BMM isn’t going to be BMM, and I’m wasting whole days removing negs from campaigns that, by all accounts, shouldn’t need it. What the f…
GOOGLE. FIX THIS.
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11 Replies
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Sadly, I don’t think we’re the main target audience of Google Ads.
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To be honest, as a strategy SKAGs haven’t been optimal for years. Unfortunately, you just have to adapt to these changes. We work in a dynamic industry, no point dwelling on it.
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This isn’t the end… mark my word
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SKAGs r dead, move with the times
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It’s a negative keyword game now
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Their goal is everybody to just use smart campaigns. No control – more money for Google
They took our jobs!!!!
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One option left, to adapt or to quit
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Threaten google you’re going to shift all your spend over to microsoft…. Oh wait lul
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Me:
I know my audience intimately, I know my products and services, I know which ads generate revenue, not only high CTRs, just allow me to control the campaigns to target exactly as I see fit.Google 9000:
“I’m sorry Dave, I’m afraid I can’t do that.” -
If you were ever using BMM without negative keywords then you’ve been doing it wrong for a long time.
Adjustments to to the match types are only a minor quibble compared to the changes to the Search Term Report.
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I agree! So frustrating. Previously I also created a separate document with match types already broken out, so that it was easier to separate keywords into ad groups. Now, you have to upload all keywords at once, then select your match-type of choice. It’s terrible and a huge waste of time for our teams.
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