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Google Shopping Campaigns – Stressed out!
Posted by on October 26, 2025 at 12:01 pmI recently took up a client, I was working for him with all the e-commerce and marketplace listings. Recently I was also asked to work on Google Ads. I have less than a year of experience working in Google Ads after which I haven't had a chance to work in a proper campaign.
PMax and the changes in Google Ads were very new to me. However, since I have a basic understanding of what happens. I managed to optimize their shopping feeds and managed to get in some conversions for them.
Given the success, the owner wanted to increase the budget for the Christmas season and we did. However, the sales started falling instead. I have been under immense pressure because of this. Partly I feel that I am under skilled to handle the campaign and other part feels that I am ruining the owners budget/money.
During the budget increase there were couple of things that happened along with it.
1. They had 3 conversions for shopping campaigns – purchase, add to cart and begin checkout. I removed two of them and left only purchase. Initially I was wary that this would mess the campaign and hence left it as it is. But I changed this during that time.
2. I also noticed that the conversions were double counting and not giving the exact value and decided to setup GTM to track conversions and con. values. Later I contacted the Google Support and removed these.- The school holidays and the dip for our particular niche. We were doing well during school holidays however after the holidays(around the same time) the sales started falling.
In between I spoke to the support team and tried to fix the conversions in the account. However, the sales still remain low after two weeks "learning period". I am completely stressed out because of this and I am unaware of what I need to do and have been taking reacting to the harsh comments by the owner.
Give me some real insights as to what I can do. Appreciate your thoughtful insights on what could've happened and what things I need to do to up my game.
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1 Reply
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If you sell something that people more buy during the school holidays, then makes sense conversions dropped. I would spend less and save money for Black Friday and Christmas, if the brand sells a lot at this time of year. You can not force people to buy if they don’t want to.
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Your conversion swap reset learning so keep only the purchase goal and leave it untouched for 30 days lower budget back to pre-holiday level and rebuild data then use listings diagnostics to fix feed disapprovals before scaling again
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1. Conversion tracking changes takes time for relearning, slows down purchases or any past goals.
2. Increase in spend means Google has to spend that somewhere right? Sometimes it means broadly matching with searches you don’t need, keep an eye on them.Feel free to DM and we could figure out something.
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