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Google Search Traffic To News Publishers Drops From 51% To 27%
Posted by on December 24, 2025 at 2:22 pmVia u/rustybrick on SE Roundtable:
Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of traffic from Google surfaces to news publishers; that number is now down to 27%.
Instead, news publishers are depending on the super risky Google Discover feed to send traffic. Where now, news publishers get 67.5% of their traffic from, when it was only 37% two years ago.
This chart below was posted by John Shehata on LinkedIn who showed the Google traffic distribution by Google surface to news publishers over the past few years. The chart is scary, here it is:
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1 Reply
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Google Discover, now that is an elusive SEO Strat
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