Google Search is now using AI to replace headlines

[PassageAlarmed549]

is this an attempt to optimize CTR?

[WebLinkr]

Confirmed: [https://searchengineland.com/google-search-ai-headline-rewrites-test-472146](https://searchengineland.com/google-search-ai-headline-rewrites-test-472146)

[DaveforAK]

what are these people are on?

[rom_romeo]

Why not write the whole content? Hell! Why stop there. They should use AI to read it, quote it, and comment too. 🙂

[PlasticTrashpanda]

So Google is now basically editing all content that hits their pages? Would that make them liable for anything they index? Now that they assume editorial oversight over it – ai or not

I believe their traditional defense hinges on them “just indexing” – they clearly do more than that now.