Google Search Ads targeting

[Zero-Star]

You can do them all in the same campaign and see performance breakdown by country. Up to you though, it’s easy enough to duplicate them by country using Adwords Editor.

[Blanketsburg]

With Google Ads, keep in mind that the ad schedule is based off the account time zone, not the user’s time zone. I almost always default to running multiple campaign split by either country/region (North America, EMEA, AU/NZ, etc), with the ad scheduled aligned for the targeted countries.

It will be better for budget allocation, as well, if you separate them.

[LeadDiscovery]

This is often the preferable choice.

Remember you use campaign level splits because you wish to have control over campaign level variables like overall campaign budget, time/day serving, language used etc and all the reporting is rolled up under one specific campaign so it is easier to understand campaign level performance.

[Irina_Aven]

My rule of thumb with Google Ads is to separate everything as granularly as possible (and as makes sense of course) from the beginning.

– different countries – different time zones

– different lingo. for example Apartment in the US, Flat in the UK

– different competitors

You will in fact see the breakdown by the countries if combine all under one campaign, however, if you would need to make an adjustment to one of the territories (aside from the bid adjustment) you would need to extract it and recreate it separately. Might as well do it from the beginning.