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Google Reps 💰🚀
Posted by on November 7, 2025 at 4:33 pmI’ve noticed a pattern over the years. Google reps always tell you to
“increase your budget.”
But even their own models predict ROAS will drop if you scale too fast.
The most stable method I’ve found this year is increasing the budget by 10–20% every 5–10 days. Anything faster usually tanks efficiency.
Has anyone else found a similar pacing sweet spot?
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1 Reply
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Technically, increasing budget and spending more will always cause ROAS to drop. ROAS dropping is fine in certain situations if you are getting way more conversions. Say you go from 200% ROAS to 150% ROAS, but are getting double the conversions and double the revenue, its just not as efficient. It’s still FINE if your business is built that way.
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They are sales reps, graded by account spend……most of the time 3rd party hires. You and your client know whats best for the account.
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10-20% is rule of thumb for most budget items, even tcpa changes. If you work with a vendor google rep, you’ll get pitched without consideration of goals. A legit google rep will at least take your ramping/ roas/ lead goals into play first.
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I’ve blocked all of them from my emails and phone.
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Simply ask them .. I will come back to you after our client agree . They keep pushing you
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Correct. The reason why a large adjustments skews ROAS is the amount of new and possible more competitive auctions are out there. It will jump in trying to get a beat on auctions it would typically not participate in. Ramping makes sure you’re staying honest to the perf you’ve been seeing.
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Google reps push budget increases because they’re incentivized on spend growth not your account performance… their bonus structure rewards getting you to scale regardless of whether it actually works for your business.
10-20% every 5-10 days thing works for some accounts but it’s painfully slow if you’re already spending decent monthly budgets and have room to scale… at higher spend levels you can usually push 30-50% increases weekly if conversion volume supports it.
The main constraint isn’t the percentage increase, it’s whether you have enough conversion data for the algo to optimize properly at the new spend level.
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