Google reps

[benl5442]

I get value from Google reps, even the bad ones. It makes you stress test your assumptions.

Maybe you’ve just hit a plateau. Your account might be so good, there’s little more to say than to increase budget.

Do you apply for the betas? Maybe you could try that and get ahead that way.

[FS_Marketing]

We spend 4.5 mil a year and used to have some decent ones, that would actually help you out and share internal data. Now we don’t even talk to them. Our current ‘rep’ understands to leave us alone and we’ll email THEM if we have a question or have account issues.

[WontonBogeyman]

Our current rep is absolutely fantastic, never had a rep as good as this across Google or Facebook and I refuse to name him cause I want to keep him for myself 😂 He’s quick to respond, comes up with heaps of helpful info and we’ve been testing Ai max and DGens and some ECFL + customer matching things this year when they were very first launching so that we’re ahead of competition 🤟🏻

[TTFV]

I will say that even reps we’ve worked with for years have recently started pushing for more ad spend… rationale, these campaigns can spend more budget… no mention of client goals or targets, just “sales left on the table.”

This is frustrating and I’m sure they are being pushed into it.

[ppcwithyrv]

Are these agency-level reps or the outsourced contractor ones? The real agency reps tend to be solid, but the contractor reps pretending to be “Google specialists” are usually the ones pushing more spend and lazy lower-funnel tactics.

[trsgreen]

Even with large budgets, it’s such a luck of the draw on reps. I’ve been fortunate to get put into vertical specialists teams with my reps twice now, and they are so much better. But we were also spending $3m/month to get there.

Most of the time, reps just push spend, pmax, and auto recs.

[ppcbetter_says]

Your problem is that your conversion tracking isn’t good enough. Google reps will never help with that

[BaggyBoy]

I honestly find them really annoying. Sometimes they tell about a new feature I wasn’t aware of, but mostly they just annoy me. When I worked at agency the rep was okay. But now I’m freelance, all the reps are low quality and coming out of a call centre in India. Borderline harassment, calling my personal phone number and contacting ex-colleagues I haven’t worked with in years. So weird and pushy!

[Astrixtc]

I just got a recommendation from our rep to start advertising a product category in shopping that we’ve had in our shopping campaigns for over a year. We discussed how this category is doing well on our last call and I got the recommendation via email within a week. I think we’ve also talked through why a demand gen campaign is a bad idea for us 6 calls in a row.

For reference, we’re also spending millions per year. Support really has gone downhill. Our rep is actually bright, I just believe that they have restructured and given her so many accounts that she’s in so many meetings that she doesn’t have the ability to look at our account outside of meetings and is forced to rely too much on the auto generated recommendations.

[BigDogICT]

We rarely get value from calls with Google Ads reps. They can be useful if you have prepared direct questions on how to implement a “new” campaign and/or a bidding strategy that’s relevant to your market. Use them for technical setup advice only, not for guidance on how to spend your budget in your market. Ask them to justify any suggestions they make with Google’s own data.

We’ve found that replying to their initial introduction email with something like: “Thanks for reaching out. Please email us your detailed recommendations and explain how they will improve lead quality. If we find they meet our clients’ needs, we’ll schedule a call.” This gives you a way to vet the rep’s knowledge before wasting your time to find out that they don’t know sh*t from Shinola.