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Google not spending budget
Posted by on March 8, 2021 at 2:08 amI recently increased the budget of my campaigns by a large amount 300-400% (I know It’s not best practice).
But the campaigns are still spending the same amount as the old budget. And nowhere near the amount I’ve provided.
The campaigns are a search campaign and a shopping campaign. What are some ways or metrics I can look at to get it to start spending.
I’m using target ROAS.
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3 Replies
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There may not be any more conversions available at your ROAS target. Try expanding your keyword targeting on search, and optimizing your feed product names on shopping.
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Have you done keyword research with indicative search volume? Most probably there are not volume left with keywords in the account and locations your are targeting.
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If your budget isn’t spending in full your ROAS goal may be too high.
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