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google might be planning to replace our websites entirely
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You’re missing the caveat. It’s likely not intended for people to visit. I’d guess it’s for funneling AI bots and agentic behavior towards
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Fuck Google.
I said that the first time they clapped my website trying to do everything “right”.
Since then, I am all in black hat SEO.
Once again – fuck them.
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Why would you not add a link to this article you read?
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think google/amazon
its a great idea for them not so much for us. We are 5 years away.
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A human only web, protected by crypto paywalls, may be the last savior.
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The same for e-commerce. Buying directly from the search results. No traffic to the shop page anymore.
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I’ve heard people fearmonger and say this for years. Unless you can provide a source I’ll just react with a eye roll like I usually do. I can see a website builder like Wix which overwhelmingly benefits Google being a thing, but what you’re describing just sounds wild.
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Yep, the future is you provide the FUNCTIONALITY Google cannot. No info, just the shopping or database backend that Google queries and serves to clients for you. They take a cut of everything, views, transactions, searches. AI becomes the new browser people use to consume the internet. The ugly truth is AI is all controlled by big tech, locking users in walled gardens with a ridiculously expensive doorman.
The only way to escape it is AI that runs outside the cloud, on our own computers and phones. That’s the only real chance. Our AI could handle research and shopping, but I’m afraid it will remain just a small part unless big tech develops highly optimized silicon, maybe even model-encoded ASICs.
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the dynamically assembled page concept is wild. basically google building your brand page for you and then charging you for clicks to it. feels like the logical next step after ai overviews but way more aggressive
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Guess we need to stop building and get a job at McD. Oh wait. AI will take that job too.
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People have been predicting “no more clicks” for a while, this just sounds like a more formal version of what featured snippets and SGE are already doing.
In practice, Google still needs structured, high quality sources to assemble anything useful. If your content is generic, you’re at risk. If it’s opinionated, data-backed, or tied to something hard to replicate, it tends to survive these shifts better.
One thing that’s been worth doing is building content that answers the query but also leaves gaps that require deeper context or tools on your site. Not clickbait, just making sure the surface answer isn’t the whole value.
The trade-off is obvious though. Less control over presentation and potentially less traffic, even if your content is powering the result. At that point it becomes more about owning something beyond just rankings, like direct relationships or distribution you control.
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Why did you set your phone to not auto-capitalize the beginning of sentences or the letter i?
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Pretty sure chatgpt already took care of replacing your website
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This post is just engagement (rage) bait lol
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And they will base it on the Lighthouse/PageSpeed score, buckle up!
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