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google might be planning to replace our websites entirely
Posted by on March 22, 2026 at 1:04 pmso i just read this crazy article about a new google patent. it basically says google wants to stop sending people to our websites.
instead, they want to build their own page for your brand using your content, the user's history, and even an ai chatbot. they're calling it a "dynamically assembled page."
what's even weirder is that they might charge businesses for clicks to these pages that the businesses didn't even build. it feels like a huge shift in how the internet works.
if they actually do this, it means we lose control over how people see our work.
it's all google's layout and google's rules.
definitely something to keep an eye on if you're building anything online.
Source: "Google Just Patented The End Of Your Website" on Forbes
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1 Reply
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Following
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Send the article?
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Link to the patent or a solid source?
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Welcome to the AI era. It’s something we all have to figure out somehow.
As a consumer, it makes sense. Why would I want to visit 10 sites manually when Google can instantly read 1000s of matching pages and piece together a better result?
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Whats the name of the patent please?
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Unsurprised. When AI Overviews will be good enough, they will replace current SERP with AI SERP
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[removed]
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The real SEO is dead. So in future a website can no longer relying on Google search for trafffic
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Makes complete sense.
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Link to sources and articles please
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Taking notes from China superplatforms . There’ll be a tipping point where businesses either adopt, or come late. Nearly every Chinese business prefers to sell inside these platforms rather than independent websites… so yea the clock is ticking.
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In that case, I think we should all delete our websites, or remove them from google at least
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I ran a test to determine change in user traffic based on customer decision making in a very specific niche and found that there is a deep curve of people switching to conversation models with LLM over search results. For example consumers asking Ai to select a vacuum for them based on criteria they define with LLM then they don’t touch search engines at all or only to complete a final step purchase.
Jarvis. Ai is Jarvis. It orders us pizza from the place it decides based on what we ask for. This is the new SEO. The new SEO is to feed Jarvis the info it needs to serve us accordingly.
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I can’t see how this would work (at least for now).
For example, if a business creates a new service where would Google pull that info from? If they were to push these auto created pages companies would reduce/remove the budget for development/SEO since no one is going to their site. Then there wouldn’t be new information for Google to crawl.
I suppose Google could rehaul GMB to essentially be a database to pull info to assemble the pages in the SERPs…
The idea is reminiscent to how AOL/Prodigy/Yahoo used to work (captive users).
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that would never work. massive companies and brands would refuse, and doing this would put them under a lot more pressure as a monopoly
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