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Google Merchant Center – Missing products
Posted by on November 29, 2025 at 7:02 amHi,
I connected my Shopify store with GMC via the Google & YouTube app in Shopify. However, a few of my products are not showing in GMC. When I search for those products in GMC, it shows no results. These products are active in Shopify, published in the online store, and Google & YouTube is enabled in the sales channels. Any idea why only some products are missing in GMC?
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1 Reply
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Check if those missing products have all the required Google Shopping attributes filled out in Shopify. Sometimes it’s just a missing GTIN, product category, or shipping details. Head to your Shopify product pages and make sure every field in the Google & YouTube sales channel section is complete.
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Install the symprosis feed – much more consistent for feed management than g&y – when in the products section of your site select all make sure you have made them eligible for sales channels
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This happens a lot with the Shopify → Google app, even when everything *looks* published.
Google will simply skip any product that’s missing something it needs (GTIN/MPN, brand, size/color for apparel, or anything that triggers a policy review), but it won’t always show an obvious error in GMC.
Variants with messy data or no identifiers get ignored too. The easiest way to check is inside Shopify: go to Google & YouTube → Product Listings, click the missing product, and you’ll usually see why Google didn’t approve it.
Sometimes it’s as small as a missing barcode or the product not being set to the right target country.
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