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Google Merchant Center – Misrepresentation
Posted by on February 28, 2026 at 3:12 pmThat old chestnut once again….
I have three websites on the go, all on Shopify.
My original, http://www.IBRAN.com is tied to my UK company and has zero issues with GMC.
I also have http://www.PolyBrick.co.uk which is another UK brand under the IBRAN (UK) company.
And lastly, I have a new Irish site (http://www.IBRAN.ie) which is linked to my Irish company, IBRAN Plastics Limited.
I have been hit with a misrepresentation suspension on the PolyBrick website a few times without any understanding over what exactly is being misrepresented but now I’m being hit with one for the Irish website.
I’m not sure what is missing or being misrepresented that would set the brain dead Google bot into a spin. The entities are quite clearly outlined and products are clearly defined and policies etc. I don’t think I can get any more pinpoint 😵💫🤯
Any ideas guys? I’m losing my hair on this one…
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1 Reply
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Good luck for the Ads support. Once there were support team in Ireland, now it consists only clueless Indians.
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Check if the misrepresentation flag was triggered by a manual review. You should be able to view this info in the same window as the suspension notice.
You mentioned that your other website was also hit multiple times. Does that mean you appealed and the suspension was lifted, or did you create new Merchant Center accounts?
More often than not, misrepresentation comes from not having the same refund and delivery policies between the website and the Merchant Center settings.
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Google’s been cracking down hard lately on all the trust stuff.. social media presence, Google My Business, proper policies with much details that aren’t AI generated, clean entity info, and a store with decent UX. They really wanna see you’re legit. And even after all that it’s still up to the reviewers lol.
It’s been such a headache trying to do it myself with all these updates.I ended up using an agency to get 2 of my stores reactivated, they did a solid job and even gave me a guarantee to make sure the GMC stays stable afterward
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Oh man the misrepresentation one is the worst because Google just hits you with it and gives you absolutely nothing to work with. No specifics, no guidance, just vibes apparently.
Since your main [IBRAN.com](http://IBRAN.com) is totally fine the bot is clearly seeing something between that site and the other two that’s making it nervous. A few things I’d look at.
Check that your business details are identical across all three sites. Like exactly identical. Phone numbers, addresses, company names, policies. The bot gets twitchy when it sees slightly different versions of the same business info and starts assuming something dodgy is going on even when it absolutely isn’t.
The Irish site being a separate legal entity is totally fine but make sure IBRAN Plastics Limited is clearly spelled out everywhere on that site. Footer, about page, contact page, all of it. If any UK company details accidentally crept onto the .ie site that could be your culprit right there.
Also worth giving your shipping and returns policies a close look. Misrepresentation flags love an incomplete policy page. Google wants to see who the legal seller is, where you’re shipping from, and realistic delivery times spelled out clearly.
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