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Google is adding AI Mode to Search. Here’s what it means for SEO in 2025.
Google is testing an AI Mode in Search that shifts the experience from “links” to AI-generated answers. If this feature rolls out widely, the implications for SEO are massive.
What does this mean for visibility?
When users activate AI Mode, traditional top-ranking links may no longer be seen. The search result page becomes an answer engine rather than a list of links.Key areas to focus on:
- Answer Engine Optimization (AEO): Content must be structured so AI can extract, verify, and summarize it accurately.
- Entity-based SEO: Use schema, structured data, and clear entity relationships to strengthen context.
- Citable Sources: AI needs trustworthy references. Your content should look authoritative and verifiable.
If SEO strategy is still limited to keywords and backlinks, you’re already behind. The game is shifting toward being the source AI trusts.
I’ve been experimenting with a method we call Ghost Pages, designed for this transition. It’s delivering interesting results. Wrote a detailed breakdown here: Full analysis.
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