Google Display Placement exclusion list / script

[ormdn]

+1

[NMDigitaNinja]

We have lists based on industry that we have built of the years across all of our channels.

[LeadDiscovery]

Although there may be some commonality in exclusion lists across a particular vertical, just remember that each business excludes placements based on very specific goals for the campaign and product/service. They may not match well with your goals, so review very closely.

We have massive placement lists (include and exclude) for all of our verticals. We don’t share it as this is one of the main value props we have for new clients. Come to us and we start your PPC campaigns like a matured campaign immediately – you don’t pay for us to go up the learning curve, like you would with an agency that doesn’t have experience in the vertical.

We tend to start off with a robust “game, dictionary, religion, app” kind of exclusion list. You should *consider* excluding games, apps, and potentially mobile traffic in general. There are conversions in that traffic, but its a wild torrent of traffic, so ease into it.

[Foreign-Ad4643]

Hey try https://exclusionsites.com/users/sign_in t’s crowd sourced exclusion lists. Love to know what you think

[NilsRooijmans]

Here are some scripts that my be of help:
http://www.freeadwordsscripts.com/2017/12/automatically-exclude-placements-with.html
https://developers.google.com/google-ads/scripts/docs/solutions/automatic-placement-exclusion
https://gist.github.com/ddaws/db363d6a5966c1c8080388972298862a
https://medium.com/@dmytro.tonkikh/google-ads-script-how-to-clean-gdn-placements-24-7-8a76803474e7
https://searchengineland.com/heres-script-stop-ads-showing-next-offensive-videos-272850
https://www.ppchero.com/updating-negative-placements-with-adwords-scripts/
https://www.searchenginejournal.com/script-block-poor-performing-ad-placements-in-apps/264839/
https://www.excelinppc.com/bad-placement-cleaner-google-ads-mega-script/
https://outshine.com/posts/automate-negative-placement-in-google-display