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Google Display Network- Childish Gaming Placements
Posted by on September 9, 2024 at 6:37 pmI used to be a big believer in Google Display Network. Our team would create ad sets to place in front of our ideal audiences in display format. Nowadays, whenever I go to the "where ads showed" section of my display campaigns, I get nauseous. The amount of impressions and clicks that are on childish, toddler-like gaming websites has reached a ludicrous amount. You used to be able to rule out game sites / apps, now it allows you to rule out game apps, which leads to unacceptable placements on toddler game websites. Anyone have any solutions to stay out of blippe websites on GDN?
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2 Replies
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Placement exclusion list, I initially did a search and grabbed one online then just kept adding any placements I found to it.
It’s the only reliable way I have found to exclude these sites
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I completely get the frustration seeing your budget drained on low-quality placements can be painful. One thing that helps is tightening your content exclusions, adding placement-level exclusions regularly, and leaning more into managed placements or custom segments instead of broad targeting. You can also exclude categories like “Games” at the account level and monitor placement reports weekly to block irrelevant domains quickly. It’s kind of like being specific about what you promote for example, if someone is searching for <strong data-start=”536″ data-end=”573″ style=”font-family: inherit; font-size: inherit;”>Downlaod Manok Na Pula App for PC, you’d want that traffic on relevant tech sites, not random toddler gaming pages.
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