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Google Campaigns Question
Posted by on April 6, 2021 at 8:34 pmHi Everyone had a quick question
When creating a campaign does it make sense to make one overall campaign that lists the provinces in the campaign I am running
or
10 different campaigns with the same key words and each province has its own campaign
Would this be easier for tCPA? Any suggestions
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3 Replies
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10 different campaigns as then they all have their own budget etc. If you put them all in one campaign as different ad groups, google will just optimise towards best performing ad group and allocate more money to that one. Putting them in their own campaigns gives them all a chance.
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1 campaign with bid adjustments for each province. You’re gonna have a whole lot of campaigns otherwise which i perosnally don’t like
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The main deciding factor when debating on adding additional campaigns=location. Although tedious, in reality it can actually be a good thing. 10 different locations, AB test 5 with Max conversion value and 5 with Target CPA. (Conversion value won it for me)
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