• PPC

  [Google analytics] GA4 issues with UTM links, anyone?

  Posted by seohelper on January 13, 2021 at 8:32 pm

  

  Hello,

  My company heavily relies on UTM links to measure different influx of campaigns (paid social, social, email, affiliates, etc)

  We’ve just started a new website and ran Facebook Ads totalling 70k unique clicks, and only saw 1.4k users in GA4 (I’m 100% sure they’re correctly tagged).

  * Real-time view is bugged:

  * I went on testing and gave my friends separate UTM tagged links to investigate if they’d show up as new users. Half of them don’t appear on real time view!
  * Those friends who appear on real-time, it will only show “referral” as the medium and campaign EVERYTIME, and source is always business. facebook.com, even though the post is tagged to utm_source=facebook. com (and not business.facebook) and utm_medium=social (and not referral)

  * Acquisition is bugged:

  * I deleted my cookies, tried see if I’d appear in “today’s” data via organic search on Yahoo, nothing.
  * Deleted cookies again, tried to see if I’d appear in “today’s” data by clicking on our social media posts, nothing…

  Anyone else with similar problems – it’s like UTMs aren’t being processed correctly ? Any solutions to measure campaign performance besides reverting to UA?

  seohelper replied 5 years, 2 months ago 1 Member · 0 Replies
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