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Google Ads negative kw lists; 5000 limit?
Posted by on December 28, 2025 at 9:21 amI just noticed some of my (script-based) negative keyword lists suddenly have more than 5000 keywords. Did I miss an update that this limit has been increased? Anyone knows more about this?
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1 Reply
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Pmax allows up to 10k
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I’ve had more than 5k for most campaigns for years 🤷♂️
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