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Google Ads Management Fees
Posted by on March 13, 2026 at 5:27 pmI’m looking to make the switch from working in-house to freelance/consulting and I need help setting my rates.
I have 7+ years of experience scaling DTC/ecomm Google Ads accounts across all campaign types. I’m especially known for scaling customer acquisition through Non-Brand Search, PMax/Shopping, and YouTube. I’ve managed accounts spending anywhere for $20k/month to $2M/month and have worked with notable 9-figure brands in the space.
I’m not sure how to price myself given my experience and market rates. What do you guys think I should set my. rates at? I am NOT willing to work hourly, retainer only. Do brands prefer flat retainers, % of spend, or a hybrid? Please share your thoughts, thanks!
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1 Reply
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Funny thing with that jump from in house to freelance… the $20k to $2M/month range you mentioned usually changes what clients think they’re buying, not just the rate. Someone spending that much often expects thinking, not just button pushing.
Are you planning to stay mostly in campaign execution or lean more into acquisition strategy?
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At your level flat retainer between $3k and $8k monthly is standard with % of spend as a hybrid option for larger accounts
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Hybrid
Retainer + % of spend
Also define your scope so anything else need to be paid separately
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