Google ads locksmith business doesn’t spend daily budget

[vipmanseo]

There can be many reasons:

– narrow targeting;

– low rate;

– unpopular keywords,

etc.

If you want, I can take a look at your account and give you more information.

[WebsiteCatalyst]

Look which one of your competitors are beating you, and get some insights into why.

What kind of campaign is it?

Is your campaign set for clicks or conversions?

[steven447]

How long have you been running this campaign? 18 conversions per month is not enough to use target CPA yet. I would switch to max conversions with a lower daily budget and let your campaign run for several weeks to build up conversion data and only after 1 ~ 2 months when you have had dozens of conversions, re-apply the CPA target.

Probably it has not enough data yet and is only focussing on the most bottom of the funnel customers to meet your CPA targets.

it could also likely be not enough search volume + too many competition on the phrase match keywords you are running.

[Altruistic-Editor841]

What does your search impression share look like? Or search impression lost

[Available_Cup5454]

Loosen match types or raise tCPA to let the budget spend.

[Legitimate_Ad785]

Switch to max conversion

[ppcwithyrv]

locksmith is a brutal niche—Google’s super strict because of all the fraud, so budgets rarely hit max spend. With exact/phrase and a fat negative list, plus that $100 tCPA, you’ve basically told Google to only take the safest clicks, which kills your volume.

[freak_marketing]

It’s tough to diagnose without seeing the account, but your match types and negative keywords may be too restrictive for your location. Your target CPA could also be limiting volume. Do the search volume estimates in Google Ads Keyword Planner align with your campaign impressions? If they do, you may have already captured most available traffic for your keywords in your area.

[MrRobzilla]

Everyone gave nice tactical advice that may be relevant in most cases, but the word that jumps out to me is “locksmith.” It’s neck-and-neck with remote IT support for scams and policy grey areas. Been years since I’ve touched, surprised it’s not outright banned yet.

Have you done advanced verification? See [https://support.google.com/google-ads/answer/7167922?hl=en](https://support.google.com/google-ads/answer/7167922?hl=en)

Now I gotta go back and watch the old Hall of Shame [https://www.youtube.com/watch?v=9HRHEUkKyvE](https://www.youtube.com/watch?v=9HRHEUkKyvE)

[aleksifa]

Hey Nomad, u/Due-Rip-5326 em im on your landing page for “residential-locksmith” and your links to the phone numbers are not working….

Second thing i noticed is that the location auto changes, not sure if thats a good or bad thing.
Have you triple tested that the conversion are firing correctly and you are actually getting the calls?

[DiscussionLate9101]

Your tCPA is probably too restrictive since it’s barely above your actual cost per lead. Before you even think about adding broad match, I’d try increasing your target CPA from $100 to around $120. That should give the algorithm more room to enter auctions and actually spend your budget.

[Few_Presentation_820]

If the target CPA is competitive enough, then either your quality scores are not good enough or the targeting is too tight which may be limiting the number of eligible impressions.

Check what the average quality scores are for your keywords, they should at least be 7 to have a better ad rank & drive more traffic to the ads.

But if your impression share is already high enough (70-80% range), look towards expanding your targeting. For that, you need to add more number of keywords, widen the ad schedule & select more audience segments etc. This can do the trick if you don’t wanna switch to broad match keywords.

Also, make sure you don’t have any negative bid adjustments in device, location etc & the audience targeting is set to **observation mode** to expand on the traffic

Go through the negative list once as well to see if you have added any relevant terms that might be blocking your impressions

[theppcdude]

Without looking at your account, I am pretty sure it’s match types, negatives, and tCPA (main problem).

Let the tCPA much higher. tCPA is not your knob to lower your overall tCPA, it’s just so that you don’t get some crazy stuff.

You need to lower your overall CPA by having a better campaign and keyword strategy, and a landing page that converts prospects at a high rate.

I manage Google Ads for Service Businesses. They daily budgets range from $100/day to $3-4K/day. Focus on your conversion rates, cost per conversion, and lead quality. If lead quality and cost per conversion is good, add more to your daily budget (25% or so).