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Google Ads | Lead Gen | Real estate
Posted by on January 17, 2026 at 6:47 pmHey everyone,
I’m looking to get some real-world insights from PPCers who’ve worked with Google Search for real estate in Dubai (buy/sell, rentals, off-plan, investments).
Context:
– Client is a Dubai-based real estate company
– Focus on high-intent searches like:
– buy apartment / villa in Dubai
– off-plan investments
– luxury properties
– rentals (apartments & villas)
– International + local audience (mix of expats, investors, and locals)
– Lead gen focused (forms + calls)
I have solid experience with Google Ads lead gen in other competitive verticals, but Dubai real estate feels like a different beast (volume, competition, investor intent, broker-heavy market).
I’d love to hear from anyone who has hands-on experience in this niche, specifically around:
- Campaign structure- Do you split by intent (buy vs rent vs invest) or by property type (villa/apartment/off-plan)?- Do you isolate off-plan into separate campaigns due to different funnel length?
- Keyword strategy- How aggressive do you go with broad vs phrase/exact in Dubai?- Any keyword themes that look good on paper but perform poorly in reality?
- Location & audience targeting- How do you usually handle geo targeting (Dubai only vs international countries)?- Any success layering audiences (in-market, investor-type signals) on Search?
- Bidding & optimization- What bidding strategies have worked best for you early on (tCPA vs Max Conversions)?- How long do you usually allow before judging lead quality in this market?
- Lead quality & tracking- Biggest issues you’ve seen with lead quality?- Any tips for qualifying leads better via ads/LPs (copy, exclusions, forms)?
- Common mistakes- Things you wish you knew earlier when running Google Ads for Dubai real estate?
I’m really interested in practical lessons learned, things that worked, things that didn’t, and how you’d structure things if you were starting again today.
Appreciate any insights 🙏
Thanks in advance!
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1 Reply
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Separate buy / rent / off-plan into different campaigns will work best, with off-plan isolated due to the longer funnel.
Broad: Avoid, use phrase and exact—keep it tight and high intent. I do broad as last resort. Broad brings lead scoring and quality down.
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Here Are some Insights as Dubai is very different then other countries
1. Campaign structure: Split primarily by intent (Buy / Rent / Invest). Always isolate Off-plan into separate campaigns due to longer decision cycles and different messaging.
2. Keyword strategy: Start phrase + exact .. broad only after strong negatives. “Luxury”, “investment”, “high ROI” sound good but often drive low-intent users
3. Geo & audiences: Run Dubai-only + key international markets (UK, India, KSA, Russia) in separate campaigns. Audience layering helps for observation, rarely for hard targeting early.
4. Bidding & optimization: Begin with Max Conversions, move to tCPA after 2–3 weeks. Judge lead quality only after 50 to 100 leads, not earlier.
5. Lead quality & tracking: Main issues = brokers, job seekers, fake WhatsApp leads. Improve quality with price qualifiers, ownership language, exclusions, longer forms.
6. Common mistakes: Mixing off-plan & ready, going too broad too fast, judging performance too early, and not filtering broker traffic upfront.
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Split campaigns strictly by intent buy rent off plan invest and bid only on exact and tight phrase terms while qualifying budget and buyer type inside the lead form
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[Status-Onion-239](https://www.reddit.com/user/Status-Onion-239/) Great questions. Separate and split based on theme, have specific negative keyword lists for each campaign (based on theme), isolate geographics and bid using mCPC. Best of luck!
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