Google ads for B2B Saas ?

[Worldly-Strain-8858]

With $1k spend and a $249/mo product, it’s possible but tight. B2B SaaS clicks in niches like construction usually cost $8–$20+, so you might only get 50–100 clicks total. That means your landing page + funnel have to be sharp to convert even one paying customer.

Your keyword idea is right, but add qualifiers like “for contractors” or “for builders” to filter out students/researchers. Also, expect a longer sales cycle, many B2B SaaS users don’t buy on first click. Make sure you’re tracking demos, trials, or lead form fills, not just straight purchases.

If you can set up remarketing + strong lead magnets (like a free feature checklist or trial), your $1k will go further. Otherwise, one customer acquisition from this budget is doable, but not guaranteed.

[ernosem]

It’s unrealistic.
CPCs are really high in this niche. And let me guess it’s some kind of AI..
You can buy 2-3 clicks a day. Not enough

[AboveAverage_PPC_Guy]

It’s doable with that budget. However, I’d suggest focusing more on the landing page after you’ve set up Google Ads.

It’s easy to bring people to your website, the hard part is convincing them to purchase your service/product. So make sure your LP showcases what the product is capable of, what issues it solves, some “believable” testimonials/reviews, etc.

I once handled a waterproofing account with a $500 monthly budget in DC, so you can imagine the competition. But we were lucky to get 1-3 sales in a month with an AOV of $5,000. The landing page was key in closing those deals.

[Available_Cup5454]

Tighten keywords with exact and phrase match, add firmographic negatives like student or free, and route clicks through a demo or trial funnel to qualify before spend burns.

[Interesting-Roof6138]

I think $1k is fine for a test, but I wouldn’t count on it guaranteeing a paying user — B2B SaaS usually has longer cycles and higher CPCs. I’d focus on testing intent with more qualified keywords and tracking micro-conversions (demos, trials) first. Think of this budget more as validation than acquisition.

[Bo_Babelitz]

First, you should have asked yourself that question BEFORE signing that client.

Secondly, here’s the calculation for you (I used placeholder metrics as I have no idea about your real numbers – so: 25 CPC, 5% click to lead CVR, 10% lead to deal CVR).

Campaign Parameters:

* Total Ad Spend: $1000
* Average CPC: $25
* Click-to-Lead Rate: 5.0%
* Lead-to-Deal Rate: 10.0%

Funnel Results:

* Total Clicks: 40
* Total Leads: 2.0
* Total Deals (Paying Users): 0.2

You’d only get 0.2 paying customers – so you’d either have to 5x your budget or be prepared to 5x the time with your current budget until you land the first paying customer.

SaaS is ridiculously competitive, so proper planning and expectation management are super important.

[No_Bet_4492]

Totally realistic. cut cost by targeting certain days, time and devices

[Bourahla_Mehdi]

I have an experience with tiny budget and i get a really greate results.
My advice is:
– Stick to exact & phrase match for high-intent, bottom-of-funnel terms.

– Use negative keywords (free, course, degree, ppt, pdf, student) to block unqualified clicks.

– Regularly monitor the Search Terms report to refine.
– Write a persuasive copy(Headlines, Description…), Ex: focus on business outcomes (save time, reduce costs, manage teams).
– Make sure of the conversion tracking.
– Your landing page must be great (a clear CTA, Include trust signals: case studies, testimonials, integrations, industry logos…).

i have a suggestion of this type of tiny budget, you can offer a high value Lead Magnet Strategy, The strategy is to attract potential customers with a high-value free offer, such as a webinar, free trial, or industry playbook, that solves a real pain point in construction project management. Once prospects opt in, we capture their contact info and nurture them through follow-up emails or retargeting ads…, i use this strategy and it works 8/10 of the times.

[Alternative_Ad5101]

The 1 paying customer really depends… what’s the conversion mechanism? Do they pull out their credit card on the LP? Is it a free trial? Do they book an appointment with a sales rep?