Google Ads conversion goal

[Confident_Mud_2013]

I too am currently unable to sell

[theppcdude]

I don’t understand your language but your primary conversion should only be sales. This looks like an ecom account.

You can set up conversion goals in two ways:

1. Just like you are doing it on an account level
2. Go to your Campaign(s) > Conversion Goals > Campaign-Specific > Pick your goals. You can create a custom goal and group your conversions, and set it up to every campaign.

I run Google Ads for Service Businesses, which is slightly different than what you are doing. Having the campaigns tracking and shooting for the correct goals is 100% necessary to perform well.

[rtsphinx]

shopping campaigns are a pain. what’s your conversion goal set to specifically? if it’s only ‘purchase’ and you’re low on volume, the algo starves. try an earlier micro-conversion goal first, like ‘add to cart’ or ‘product page view’. gotta give it something to optimize for. we run a bunch of google ads and sometimes you just gotta trick the system.

[Single-Sea-7804]

I can’t read your language but you have one primary conversion (which is good), that seems to be sales events from GA4. If this is the purchase value, I wouldn’t worry. I would check this number and compare it to what is showing on your CMS.

[freak_marketing]

It looks like you only have the one GA4 purchase conversion as the primary which is good. Google Ads bidding algorithm optimizes based on the primary conversion, not the secondary. So it would be a problem if you had begin checkout and add to carts also set as primary conversions. But you don’t. While it’s a very cluttered view, I don’t see anything that would be causing your campaigns to tank. You can probably delete anything that isn’t your primary conversion, unless you like seeing the add to cart and begin checkout conversion data.

[alexandrealmeida90]

Get one goal only as primary (Purchase).

Ideally, this should be a Google Ads Conversion tag and not imported from GA4.

Having multiple goals isn’t a problem, only the primary one is used for bidding. You can delete some duplicated conversions just for organization but it won’t make a difference in performance.