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Google Ads Bid Strategy
Posted by on September 1, 2025 at 1:33 amHey guys, have hit a bit of a head scratcher and not sure what to do here. I launched a campaign which did quite well for 2 months on broad keywords with an in depth negative keyword list, in the past 2 weeks the campaign got 0 conversions so I switched over to phrase match and exact match keywords. My business can typically only handle 3 conversions per week so the most conversions I would be getting per month would be 12 anyway, I’m wondering if this isn’t enough for Google ads to optimise for in a max conversions campaign? And if so, what would be your advice on keyword targeting and bid strategy? Thanks guys.
Important ad account info below.
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My business is online therapy, I run ads where majority of my conversions come from 1-2 keywords, I’ve tested plenty but I offer one service.
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Ad account 8 years old
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Weekly budget is $280
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A conversion for me is someone hitting the landing page and booking a free consult call to see if we are a good fit
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A good week is 2-3 conversions, bad week is 0 conversions
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The broad match campaign started out fantastic but over time seems to have slowed down
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1 Reply
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Need more data – what’s your CTR, engagement rate on site, time on site, etc? You mention you have an extensive negative keyword list but with no conversions you’re going to have to dig deeper to see what the problem is
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