• PPC

  Google Ads API Developer Assistant Announced

  Posted by cjbannister on December 12, 2025 at 4:16 pm

  

  Link: https://ads-developers.googleblog.com/2025/12/introducing-google-ads-api-developer.html

  Introducing the Google Ads API Developer Assistant v1.0: Interact with the API using Natural Language

  I saw this mentioned on LinkedIn where people are saying it's a "Google Ads Editor Killer" and "MCP Killer" which is utter nonsense.

  It is cool though. Unlike when you chat with an MCP this will write python code and then run it. So there's no hallucinations to worry about (at least until you ask about the results).

  You can also update the GEMINI.md and tell it to also write Google Ads Scripts as JavaScript files. I've added my system prompt too and it's great.

  That said, the setup is complex for your average joe. It's less "talk to your account" for your everyday marketing person and more a Developer Assistant (the clue is in the name). It's useful if you're into more advanced analysis, coding, etc.

  I can see using it alongside the official docs to grab GAQL queries, etc.

  cjbannister replied 3 weeks, 1 day ago 1 Member · 0 Replies
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