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Google Ads and/or FB Ads for Limited Budget for Supplement Conversion Landing Page??
Posted by on August 25, 2021 at 10:21 pmThis is for the U.S. market only. Immune support supplement for all ages. Broad market. 20-60 years old. Both male and female. AOV $80 for two bottles. (I don’t think I will sell a single bottle)
Single page conversion landing page.
I understand that the efficiency of the FB ads has dropped significantly after the IOS update. And it looks like the Google ads are not performing well for limited budget campaigns.
Let’s say if I have a $10k monthly budget to spend on ads and I need at least 1 ROAS in order to continue marketing. What would be my best option?
Here is my plan.
1) Spend about 4k on FB
2) Spend about 3k on Google Ads / SEO
3) Spend about 3k on influencer marketing
Do you guys think it is a good budget allocation? Any suggestions?
Thank you so much!!!!!
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1 Reply
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It’s hard to measure how much you should be spending on certain platforms without historical data for the brand. These numbers look ok, just watch things closely and allocate budget accordingly. You can definitely see some great results at this budget, this will be a little more difficult as this is a new brand. Defiantly don’t overlook organic channels as well.
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