• PPC

  Google adds asset-level reporting to Display campaigns

  Posted by reachtoanujkr on November 11, 2025 at 10:25 am

  

  Big update for advertisers — Google is rolling out asset-level reporting for Display campaigns.
  This means we’ll finally get deeper visibility into how each creative (image, headline, description, etc.) performs, not just overall campaign metrics.

  Why it matters:
  Until now, Display campaign insights were pretty limited. With this new reporting, you can break down performance by individual assets — making it easier to spot which creatives actually drive engagement and which ones need to go.

  What’s new:
  Google Ads will soon have a dedicated Assets tab where you can:

  • Compare performance of each creative asset
  • See when assets were last updated
  • Decide which ones to keep, refresh, or remove

  Google even added a new support page titled “About asset reporting in Display,” detailing how to evaluate and interpret the metrics.

  Between the lines:
  This is another move to bring Display in line with Performance Max reporting. Google seems focused on making campaign insights more standardized and transparent across formats.

  Rollout:
  It’s not live for everyone yet, but it has started appearing on Google’s help center — first spotted by Hana Kobzová (founder of PPC News Feed) — so a broader release looks close.

  reachtoanujkr replied 1 day ago 1 Member · 0 Replies
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