-
Future of Audio in Social Media
Posted by on January 27, 2021 at 11:06 pmGiven the rise of Clubhouse and other Audio communities like Cappuccino.fm and podcasting-esque app Shuffle I am curious how professionals are calibrating audio into the SM experience.
Twitter and Discord have already added audio spaces for discussions so it seems like something is bubbling there.
Audio communities, like forums, seem intimate and highly candid. Does anyone see the future of Social Media shifting more towards an audio experience as opposed to image scrolling?
-
5 Replies
-
[Please keep in mind that all posts need to be of professional discussion](https://www.reddit.com/r/socialmedia/comments/ft6ghx/all_new_posts_need_a_flair_going_forward/). This isn’t a help desk. [If this post doesn’t follow the rules report it to the mods](https://www.reddit.com/r/socialmedia/about/rules/).
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/socialmedia) if you have any questions or concerns.*
All new posts need a flair going forward
byu/JonODonovan insocialmedia -
Well we allready have instagram for audio. Its called soundcloud.
Lots people will end up buying and downloading music mostly so that they own the tracks and dont need to worry and songs being greyed out and unavailable. r/musichoarder
-
I don’t see it trending towards audio experiences. Every piece of data currently demonstrates content with visual assets performs the best. I can’t imagine a huge paradigm shift to audio.
Plus, Clubhouse isn’t even profitable. They have to find a way to monetize it to sustain operations. The only appeal to it now is the FOMO created by their invitation-only culture.
-
Could it be that Clubhouse’s success is because we’re all burned out from video calls and endlessly scrolling feeds of photos?
-
I think the shift to audio is worth watching. It could have something to do with the brain chemicals activated by voice (as opposed to text). Voice gives a more human engagement than text. Video is of course even better, especially if it is really personal. That’s why TikTok took off.
Log in to reply.