From 70 → 1K Followers in a Day… Now I’m Dropping. Normal?

[FishinFoMysteries]

Be yourself and quit worrying about followers. Those people don’t even know you as a person. Why do you care if they unfollow?

[ScaleSocial]

Yeah this is totally normal and honestly kind of predictable. TikTok’s algorithm will push new accounts hard when they detect engagement patterns that look promising, then it pulls back to see if you can maintain that momentum organically. The drop off after a viral moment happens to literally everyone.

Working at a platform that helps multi-location brands with authentic video content, I see this cycle constantly. The accounts that bounce back are the ones posting genuine stuff consistently, not chasing the viral moment again with staged content.

Your follower drop is probably people who followed during the viral spike but aren’t actually interested in your regular content. Good riddance honestly, because ghost followers fuck up your engagement rates anyway.

For tracking tools that won’t break your budget, try Later’s free plan or Creator Studio if you’re just starting. Both give you solid analytics on post performance and audience insights. Hootsuite has a free tier too but it’s pretty limited. If you want something more robust without paying Sprout Social prices, check out Buffer’s cheapest plan.

The real key though is tracking the right metrics. Follower count is vanity bullshit. Track saves, shares, and comments because those actually indicate if people give a shit about your content. Also pay attention to when people drop off during your videos because that tells you where you’re losing them.

Keep posting consistently and focus on making content that actually helps people or entertains them. The algorithm rewards authentic engagement way more than it rewards trying to game the system. That viral moment proved people like your content when it’s good, so just keep making good shit.

[k_rocker]

Yeah.

Virality is hard to control.

Big jumps are normally followed by periods of slow growth and stagnation because an algorithm has to then figure out which of these people are your new best followers.

If you do have a few hits and jumps in growth my best advice is to follow it with 2/3/4 good, well crafted, valued laden videos and reshare some of your existing favourites/best performers.

[Repulsive_sider]

The sudden drop is pretty normal since a fast spike often brings followers who don’t always stick around, but it can still feel discouraging. Staying consistent with your content and keeping an eye on simple analytics will help you see patterns more clearly, and using something steady like crescitalypanell in the background can make the growth curve feel less up and down.

[CorrectFlow1725]

yes, its normal. some followers leave. Dm me on ig i can hook you up with real followers/growth @bcwb