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For Facebook Ads campaigns, do you start new campaigns fresh every month or keep your campaigns continuously running?
Posted by on February 15, 2021 at 3:28 pmKinda polling the subreddit here. I’ve always had Facebook campaigns run continuously, regardless if they were using CBO or not, until I needed them to be paused or their schedule ended. A colleague of mine says that for years he’s been running a fresh campaign for each month that campaign is active, so he has a ton of “December 2020”, “January 2021”, “February 2021”, etc, campaigns for the same marketing goals (targeting, messaging).
Which strategy do you feel is a better tactic?
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3 Replies
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What is the benefit of running a new campaign every month? Seems like a lot of work to just continually go through the learning phase every month. This is not what I am doing.
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What’s the logic behind monthly campaigns?
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I keep it running if the ROAS trends within client tolerance and my benchmarks.
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