-
For anyone taking social media seriously in 2026
I started making videos like 7 months ago and it legitimately ruined my sleep schedule. I'm not exaggerating. Filming stuff at midnight, analyzing other creators when I'm supposed to be working, ditching social stuff just to mess with different openings. Just completely took over.
Why? 2026 is looking like the year where short form decides who makes it and who doesn't. Want growth? Videos. Building something? Videos. Getting any visibility? You need to make someone stop scrolling for like 40 seconds or you basically don't exist.
What almost destroyed me: putting in crazy hours and getting nothing. I'd spend like a whole day on one video and it would get maybe 220 views and flatline. Tried every single thing I found. Copied what people doing well were doing. Did everything people said worked. Still stuck.
Started genuinely thinking maybe I'm just not built for this. Some people have it and I don't. That's honestly where I was mentally.
Then I realized something pretty obvious. I'm burning out but I don't actually know what's wrong. Just trying random things hoping one sticks.
So I flipped everything. Stopped looking for some secret and just started tracking actual data. Went back through like 93 videos I'd made, marked where people were leaving, identified 6 things tanking my retention:
1.Generic openings get instant skips:-
Something like "this is crazy" just gets scrolled. But "my roommate used my toothbrush and admitted it in the group chat" stops people. Being specific just beats being vague.-
They decide between second 4 and 7:-
Most people bail in that window if you haven't shown them something valuable. I was setting things up first. Now my best content hits right at second 5. That's what keeps them watching. -
Any gap over a second kills you:-
Tracked this pretty carefully. Silence longer than like 1.2 seconds and viewers think it's done. Your normal rhythm just feels boring to someone scrolling. Had to cut way tighter than felt natural. Felt wrong but retention jumped.
4.Static shots for 3 seconds lose people:-
If your visual doesn't change for more than 3 seconds they just zone out. Started constantly rotating angles, cutting to different clips, moving text around, keeping things moving nonstop. Midpoint retention went from like 45% to 73%.5.There's apps that show exact problems:-
Regular analytics just tell you people left. I'm using this thing called Tik—Alyzer that shows you exactly when and why. Like it tells you "your hook doesn't hit until 10 seconds but people decide at 7" or "you pause for 4 seconds at second 24 and drop 64%." Went from guessing to fixing actual problems. Started averaging like 42k views.6.Rewatch rate drives way more reach:-
Videos people watch twice get amplified way harder. Started layering in details you miss first time, cutting faster, adding stuff you catch rewatching. Rewatch rate jumped from like 7% to 61% and everything took off.The real shift was just stopping random tests and measuring what was actually breaking my videos.
If you're posting regularly but can't break like 3.5k views it's probably not your content or delivery. You just can't see which parts work and which parts tank you.
Putting this out because I spent months frustrated when the solutions were just in my data the whole time. 2026 looks huge for people who understand retention and I wish someone had just laid this out for me back then. So here it is.
-
Log in to reply.